Can you feel it? Fall is nipping at summer’s heels, and while it’s time to get mad about plaid and don your favorite scarf, is also time to get serious – about helping others.
October is national breast cancer awareness month and all around the country, companies are putting on their do-gooder hats and preparing special products and promotions to help support the cause. It’s a win-win situation – companies create, consumers buy, and money goes to a worthy cause.
This year, nail polish companies are joining the fight and donning the pink. Two industry leaders, Morgan Taylor and Gelish are debuting special breast cancer awareness collections just in time for the fall. Each company will donate 5% of the proceeds from these special collections to the Susan G. Komen Foundation to Find a Cure. The foundation has awarded over $180 million in research grants over the years.
Luckily, you won’t have to wait long to start doing some good. Available from September 2013 through the end of October, Gelish’s “You Can Make A Difference” line is a special edition, custom blended trio of pink-hued polish for your nails. The line features Gelish’s careful attention to vibrant color and quality formulations.
You’ll have to chose between Go Girl – a bouncy, bubble gum pink or Gossip Girl – a bold magenta, but you have all fall – from the balmy days of September to the hot chocolate sipping nights of October to try out your new colors. The trio also features Izzy Wizzy Let’s Get Busy – a sheer effect overlay.
The three shades in the Morgan Taylor Breast Cancer Awareness Lacquer Trio are Who’s That Girl, a pink glitter; Make Me Blush, a pink crème, and All Dolled Up, an electric pink. Proceeds from this collection also will go to the Susan G. Komen Foundation.
Whatever shade or collection you choose – you’ll know you’re looking good and doing good!